We’re not selling this deal anymore, but you can buy it at Amazon

ProCabello 5-Piece Straightener and Styler Set with Shine and Hold Spray

  • Each set includes: a full size 1.25” straightener; a mini .5” precision styler/straightener; two professional hair clips; and a 3.4 oz bottle of O2 Shine & Hold Spray.
  • Full size straightener heats up to 410 degrees. The mini goes up to 400. Unfortunately, neither includes a “broil” feature.
  • Each hair tool includes: “floating ceramic plates, Nano, Negative Ion, and Far Infrared technology.” It’s not science fiction; it’s style!
  • Model Numbers: SPR1, PRM13, & SPY03, because it’s built for SuPeR, PReMium, SPicY hair! (whatever that is.)
see more product specs

Straight Talk

The great philosopher Zaza Pachulia once said: “Nothing easy.” He was referring to the 8th seed Atlanta Hawks forcing a game seven against the 1st seed Boston Celtics, but his words are applicable to so many things in life. For us, there is “nothing easy” about balancing our standards for honest copy with our desire to offer a diverse range of products. Some days, it just seems untenable. And friends, today is one of those days. Because if I gave my 100% honest opinion of this ProCabello Straightener and Styler Kit it would be this:

IDK, it looks good to me, I guess.

See, I don’t actually know. I’ve never used a hair straightener, nor can I foresee a scenario arising in the future where I will either. Then again, this isn’t my first rodeo. There’ve been plenty of products I don’t particularly care about, and when they come up, there’s a simple solution: lean on the Amazon reviews.

Unfortunately this doesn’t help me much here, because the reviews, while positive (and that’s despite the significantly higher price point WITHOUT the “Shine and Hold Spray” we’re including), say very little.

For example, here is Diane Camargo’s review in full:

Love it!! The best flat iron I’ve used

And Karen Tucci writes:

Awesome flat iron. Heats up super fast. Has multiple heat settings. Very happy with my purchase.

And Adrian Blake Hammonds writes:

I love the way my hair feels.

Is it good to see such positive reviews of the item we’re selling? Sure. Do these reviews help me, as a copywriter, find an interesting angle for my write-up? No. Did I include three of them when one would suffice simply to push the write-up further down the page, thus making it appear longer? Of course. Unless it’s @Dave asking, in which case, no way! I did it for integrity!

Really the point is, it’s difficult to write about something without any personal attachment to even the concept of it. That’s why so much copy looks like… well… copy. But that’s not what we want. Likewise, we can’t just sell the stuff we know how to write about. We need to sell items that are outside of our comfort zone sometimes. Are they outside of the greater Meh community’s comfort zone, too? Maybe. Only time (and all of the graphs at the bottom of the page) will tell.

In the meantime, if you know a thing or two about hair straighteners, maybe help us out by leaving a few comments. And if you don’t, but you know someone who does, send this along to them. Honestly, it seems like a really great deal.

So far today...

  • 61846 of you visited.
  • 39% on a phone, 6% on a tablet.
  • 5201 clicked meh
  • on this deal.

And you bought...

  • 177 of these.
  • Deal ended .
  • That’s $4904 total.
  • (including shipping)

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