Igloo Yew Stuff Pop Lights Backpacks & Lunch Boxes

You know what’ll make a kid like anything? Sugar. But also: lights.
These backpacks and lunchboxes have cool designs that LIGHT UP.
Like, with lights!
C’mon! Even you, a grizzled boring adult, think that’s pretty cute.
Model: 33. Okay, fine. That’s Larry Bird’s number, not an actual model number. But look, there are a few different products here, and each product comes in a few different designs. So, we’re just gonna take this one off today, okay?

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Be Your Own Best Marketing Department

We talk a lot about the pitfalls of marketing. But sometimes, as a gift giver, you need to do a little marketing yourself, especially if the gift recipient is a child. Let us explain:

Some of the gifts you’re going to give your children won’t be toys or games or candy. Some of them will be utilitarian things they need. For example, you might want to give them a backpack or a lunch box. The ones we’re selling here are a great choice, because they’re cute, they have cool designs, but most importantly, they light up. For kids, things that light up are automatically fun.

But here’s the other thing: when it comes to how much kids love the Christmas season, some of it has to do with what’s NOT happening. Do they love eating a bunch of cookies? Sure. Do they love going outside to sled and build snowmen, coming in only for occasional cocoa breaks? Totally. And do they love getting a bunch of new stuff? Absolutely. But you know what else they love: not having to go to school every day.

Time for children works differently than for adults. Waiting five minutes for something feels like waiting an hour and a forty-five minutes in a car is like a two day road trip. Their young minds stretch the hours. Thus, two weeks off for a Christmas break is so long that it feels, for them, like school doesn’t even exist anymore. It’s time enough to forget that there’s a place that takes the precious time that could be spent building sled jumps and playing video games and funnels it towards something useless called “education.”

The absence of school might not register to them on a conscious level, but their enjoyment of the holiday season is predicated on it. Therefore, by giving them school-related items, even ones that light up, you run the risk of shattering their delicate temporary joy.

This is where the marketing comes in. You need to be there, right next to your children as they open up their Igloo Yew Stuff Pop Lights Backpacks and Lunch Boxes on Christmas morning, so that, the second they lay their eyes on them, you can say, “Whoa, cool! Look at that toy bag! You can fit so many stuffed animals in there!” Or, “Wow! That cookie box could probably hold a TON of sweet treats!”

And there you have it. Those aren’t school-adjacent products. Because it’s Christmas, and there is no school. Then, come January whatever-day-it-is, when it’s time for classes to resume… you can feign surprise that their toy bags and cookie boxes also hold math books and PB&J sandwiches.

You know, maybe marketing isn’t as bad as we make it out to be.

Igloo Yew Stuff Pop Lights Backpacks & Lunch Boxes

Be Your Own Best Marketing Department

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