Brondell VivaSpring Filtered Shower Head

  • Bathe yourself in the purest mountain water with this filtered shower head
  • OK it doesn’t create “mountain water,” but filters out chlorine, algae, heavy metals, and other yucky stuff
  • Also inhibits the growth of “scale” if you’re worried about joining the stone men in Old Valyria
  • The filter can handle 10,000 gallons, or about 6 months in a household of average hygiene
  • Model: FSHCB-25 (Hard to compete in search results with this mangled digitization of the 1905 front page of the Hagerstown Exponent from Hagerstown, Indiana. “Amrs Losing your hair? Coming oat by the cornbful? And doing nothing? No sense in that! 'Why don’t you use Ayer’s t Hair Vigor and ’ ’ TT w"e promptly atop the falling?”)
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The Luxury Ratchet

“Filtered shower water??” You may be asking. “What kind of bougie, pampered yuppie needs that?”

And you could be right. But there’s a phenomenon that happens — we’ll call it the “Luxury Ratchet” — that makes it difficult to go back to an old way of doing things once you learn about a problem of which you were thitherto unaware.

Let us explain.

If you watched the holiday classic, “National Lampoon’s Christmas Vacation,” recently, you may remember this scene with a pair of insufferable yuppies:

One defining characteristic of the yuppies? Drinking bottled water. As some of you may remember, in the late 80s, bottled water was considered a ridiculous fad that was sweeping through the monied elite.

But bottled water recently displaced soda as the most popular beverage in the United States. Hardly a fad.

We blame the Luxury Ratchet. Everybody was fine with tap water for decades. It was safe, clean, and basically free. But then some started talking about how it tasted funny, and what was once totally fine became problematic. Everybody demanded this new level of luxury for themselves, and the drinking water world was changed forever.

Filtered shower water could undergo the same cultural shift. Until today you might never have though about the chlorine content of your shower. Now you likely won’t be able to stop thinking about it. Once you enjoy the somewhat-more-luxurious experience of bathing in pure water, you’ll look with scorn on those who still use the disgusting municipal kind.

Or not.

Maybe filtered shower water won’t catch on and everybody will keep using regular tap water. But the Luxury Ratchet is a sly and powerful force. The idea of a shower head filter might sound absurd now, but your future self probably takes it for granted.

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